Case Study: Transforming a Solo Massage Business into a Global Online Retailer
Our client’s journey began at Admiral Strategic Consulting as a solo professional massage therapist, initially using our Basic Service Pack to establish a simple but effective online presence. After a year of steady growth, she upgraded to our Professional Pack, which enhanced her visibility and attracted more clients than she could handle. Her success was driven by her professionalism and dedication, with our upgraded website as a key tool in her expansion.
As her client base grew, she saw an opportunity to expand her business further. With our legal and business support, she began hiring subcontractors to help meet demand. She also diversified her offerings by creating and selling her own line of massage and essential oils. Initially, she sold her products directly through her website and eBay, and with our guidance, she later expanded to Amazon.
Over time, her business evolved into a full-fledged eCommerce venture with a dropshipping model. This shift enabled her to offer a wider variety of massage-related products and accessories from multiple suppliers. Through dropshipping, she could provide these products without needing to handle inventory—orders placed on her site are sent directly to suppliers, who ship them under her brand. This approach allowed her to expand her product line effortlessly and manage her business efficiently.
One of the greatest benefits of this transformation has been the freedom to work from anywhere in the world. Five years after she initially contacted us, she relocated from London to Torrevieja, Spain. Now, with her fully automated eCommerce and dropshipping setup, she operates her business seamlessly from abroad, enjoying a flexible lifestyle while continuing to grow her brand globally.
